After 10 long Calorie filled years, Disney is emptying their tray of their exclusive toy agreement with fast food conglomerate McDonald’s. Their joint venture was a cinema-meets-sandwich symbioses promoting new Disney animated movies through toy tie-ins inside America’s first form of child anti-depressant, the Happy Meal. Over the years the companies were like cheese on a Big Mac , ketchup on fries, or plaque build-up on an artery. But today, that’s all over. According to the LA Times, “family friendly” Disney wants to remove itself from the image that McDonald’s is making obese kids morbidly obese. No more Disney toys. No more special Disney toys for children 3 and under (with helmets). Those classic toys for kids made by kids will be missed. Rumor has it McDonald’s will soon be teaming up with Dreamworks Animation for the upcoming release of Shrek 3. Finally a toy growing kids can relate to (i.e. a fat green slob).
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Totally agree
May 17th, 2007 15:18
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January 2nd, 2008 21:21